Meet Lana Rose.
Fractional CMO and Brand Strategist helping brands translate vision into clear strategy and sustainable growth.
Strategic Leadership. From Vision To Growth.
I'm Lana Rose, a London-based Fractional CMO and Brand Strategist working with founders and purpose-led brands who are ready to grow with clarity and intention.
I embed into your business as a trusted senior marketing partner, bringing strategic direction, aligned execution, and a marketing system built to scale. My work sits at the intersection of brand strategy, psychology, and systems thinking, which means the marketing I lead doesn't just perform. It resonates.
Strategy With Depth. Execution With Precision.
I work end-to-end across strategy and delivery, from shaping the story to building the channels and systems that carry it. That 360° perspective means I lead at a senior level while staying close to the detail so nothing gets lost in translation between vision and outcome. I refine messaging, strengthen growth engines, and track what's truly landing, so every decision is grounded in insight, not assumption.
Building Brands That Shape Culture.
My work spans sectors as varied as the brands within them, from legal and professional services, FMCG and hospitality, to non-profit, creative agencies and the arts.
From building immersive worlds such as Starship Academy to shaping whole-system change consultancies including Living Systems, and launching music collectives such as Shibumi Records, I’m drawn to brands rooted in community, culture and meaningful change.
Built From the Inside Out.
I see branding as a living system, not a logo, not a colour palette, not a tagline. It's the felt experience of your business. The moment someone recognises themselves in your story. The coherence between who you are, what you offer, and how you show up across every touchpoint, every conversation, every piece of content you put into the world.
Most brands underestimate how much this matters. When positioning is unclear, messaging drifts. When messaging drifts, channels fragment. When channels fragment, growth becomes reactive rather than intentional. The brand starts to drift from its roots and the audience loses the thread.
Building a brand that endures means starting from the inside out. It means getting clear on what you stand for before deciding what to say. Understanding your audience at a human level before choosing your channels. Creating a system including positioning, narrative, identity, messaging that carries consistently across every touchpoint and compounds over time.
Most marketing strategies focus on what to say. I start with why it matters, and who it's really for.
My approach is grounded in brand strategy, psychology, and systems thinking. Alongside my marketing practice, I hold a Foundation Certificate in Counselling & Psychotherapy and a 200hr Yoga Teacher Training qualification. This shapes everything about how I work, how I listen deeply, read the dynamics within teams and brands, and lead with calm and clarity when the path forward isn't clear.
At its core, marketing is about people: their needs, motivations, and what actually moves them. When strategy is built on that understanding, it doesn't just perform. It resonates.
Expertise At A Glance.
Over a decade of experience leading brand and marketing across strategy and delivery — from positioning and messaging to channel strategy, performance, and everything in between.
I bring senior-level thinking across the full marketing ecosystem, always with a focus on what's measurable, sustainable, and genuinely true to the brand.
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Brand strategy + Positioning · Brand identity + Tone of voice · Messaging frameworks
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Creative direction · Copywriting · Thought leadership · Campaign strategy · Content creation
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Website + UX · SEO · Google Ads · Paid media · Social · Email · Conversion optimisation
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Growth strategy · Performance optimisation · Audience intelligence · Analytics & reporting
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Events & Partnerships · PR · Awards · Influencer Strategy · Community growth
Industry Recognition.
My work has been recognised for both its creativity and its impact, particularly in campaigns championing inclusivity for women and LGBTQIA+ communities across marketing and gaming.
In 2023 I was shortlisted for Advertising Week Europe's Future is Female Awards. During my time at Dialect, I contributed to three award wins and six nominations, including recognition from the Content Marketing Association and The Drum Awards for Content — with a highlight being Best Company at the Women in Marketing Awards (2022) for inclusivity work in gaming and tech.
Let’s Build What’s Next.
Share where you are and what you're building, and let's explore what the right next steps look like for you.