MY PORTFOLIO
Strategy, brought to life.
Selected work across brand strategy, marketing leadership and growth — proof of what happens when marketing is built on a real understanding of people.
SELECTED WORK
Every project
is a collaboration.
Over the past decade I've worked with organisations across sectors and stages, from early-stage founders and purpose-led charities to scale-ups, global agencies, and cultural collectives.
Every engagement is different. But underneath it all is a common thread: understanding people on a human level, both the audiences a brand is trying to reach and the leaders building it, then translating complex propositions into clear positioning, building the systems that carry them forward, and creating marketing that connects and drives measurable impact.
What follows is a selection of work that shows each of my studio offerings in practice.
FRACTIONAL CMO RETAINER
Living Systems
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A consultancy helping leaders and organisations navigate complexity and lead whole-system change. Deep expertise, but no senior marketing leadership — and conceptual, systems-level work that wasn't translating into the language senior buyers understood, or into a sales pipeline.
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Embedded as their Fractional CMO, I owned the marketing strategy and saw it through to delivery — refining brand positioning and thought leadership, building a clear digital strategy, and optimising the full ecosystem across website UX, SEO, Google Ads and conversion journeys, with performance tracked and optimised throughout.
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✓ +950% growth in web users YoY
✓ +624% increase in event count YoY
✓ Clearer brand positioning and architecture offer across digital channels
✓ Foundations for digital growth engine built to scale
✓ Higher-quality inbound conversations with senior executive buyers
BRAND STUDIO
Immersive Learning Group
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A startup at the intersection of leadership development, experiential learning and immersive theatre, launching its flagship programme, Starship Academy — a complex, category-defining offer that needed to land with senior L&D buyers.
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Engaged as a Marketing Lead & Brand Strategist, I shaped the brand positioning, identity and go-to-market from inception — translating an ambitious vision into clear, compelling language while keeping the magic of immersion. I owned audience segmentation, offer architecture, website copy and UX, and a multi-channel launch across social, paid, content, design and events.
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✓ A unified brand story and messaging system from the ground up.
✓ A clearer market proposition for senior L&D buyers
✓ A launch-ready marketing foundation built across LinkedIn, Instagram and paid
✓ A complete brand identity, built to grow from
MARKETING ROADMAP
Mothership Group
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Mothership Group operates a portfolio of cultural venues, each with its own audience, brand personality and offering. With Christmas a critical revenue moment, the group needed a group-wide marketing audit and roadmap to bring clarity and focus to its festive campaigns, and drive commercial impact across venues.
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Engaged for a Marketing Roadmap, I led a group-wide marketing audit and cross-channel digital strategy across website, social, paid search and email — refining messaging, strengthening conversion pathways, and mapping audience journeys for private hire, group bookings and ticketed events, with measurement and tracking built in, while protecting each venue's distinct cultural voice.
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✓+15% increase in private hire festive bookings
✓ Clearer festive positioning across every venue
✓ Stronger conversion pathways for bookings and enquiries
✓ A clear, measurable roadmap to grow with intention
✓ Press and media coverage for the Queen of Hoxton Winter Rooftop launch
THE WEBSITE STUDIO
Atlantic Council UK
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An international policy and diplomacy organisation bringing together global leaders, academics and experts to shape dialogue on global governance and security. Its existing website lacked structure, brand cohesion and a clear conversion journey, and needed a refresh to modernise its digital presence, improve UX and SEO, and support sign-ups for the upcoming Oxford 2026 Seminar.
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Engaged for a Website Studio build, I redesigned and rebuilt the site from the ground up — shaping its brand identity, positioning, tone of voice and copy, then building around UX, conversion architecture and SEO: a simplified sitemap, stronger CTAs, a conversion-focused seminar page and an optimised mobile experience.
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✓ A modern, conversion-ready site that matches the organisation's authority
✓ A clearer journey to seminar sign-up, on a simplified sitemap and navigation
✓ A stronger brand identity, in both visuals and copy
✓ SEO foundations for organic visibility
✓ A scalable structure, ready for future programmes and events
CONTENT MARKETING
Dialect
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Operating as a marketing team of one in a global creative agency with a revenue of over $20 million, elevate the agency’s positioning as thought leaders in the gaming and tech space, build brand awareness and generate new business leads.
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Single-handedly, created and implemented a strategic vision across all channels (social media, website, email, paid media), crafting thought leadership content and utilising SEO best practices.
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✓ Increased LinkedIn engagement from 6.45% to 14% and CTR from 2.7% to 8%.
✓ Increased website users booming by over 300% and page views by 50%.
✓ Secured speaker opportunities for the Head of Strategy at Advertising Week Europe, amplifying the agency’s reputation.
✓ Generated new business leads, contributing to revenue increasing 20%.
✓ Wrote and crafted awards submissions, securing the agency's first 3 award wins and 9 nominations in total with the Global Women in Marketing Awards, the International Content Marketing Association Awards and the Drum Awards for Content.
READY WHEN YOU ARE
Built to last.
Great marketing isn't about making more noise. It's about understanding people deeply, then building something that resonates, performs and stands the test of time.
If you're carrying the weight of growth and want a partner who gets both the strategy and the person behind it, let's build that together.